We may not all be conscious of brands, but there is absolutely no doubt that the world’s most popular brands are moneymakers, and often the backbone of the company that makes the brand. While much is due to the investment a company is willing to make, that won’t always keep the brand up-front in the public eye. Furthermore some brands enjoy popularity for longer than others, never seeming to fall out of favor with the buying public. This top ten list is ranked by the current brand value of each.
There is no doubt that Facebook leads the social media brands, not just in terms of popularity, but also in terms of its monetary brand value that is currently $36.5 billion. Headquartered in California, it was founded by Mark Zuckerberg and friends in 2004 touting a mission statement that said it aimed to help people “stay connected with their friends and family.” Initially entirely free, (which undoubtedly pushed the company into the 10 most popular brands list), Facebook now offers paid advertising.